Photographing hair is a very specialist niche and is a very different approach to photographing models, in terms of lighting, equipment and expertise. We have many years experience in photographing hair, capturing depth of colour, texture, style, shape and theme. Many samples of this can be seen in our Hair & Beauty gallery.
It's now past the glitzy Christmas season rush and hair salons up and down the country are turning their attention to a spring season update of their photographs/marketing images, and in particular - hair industry awards entries. Photographs are now a key marketing tool for salons.
It is great for long standing clients to see that you are constantly challenging yourself as well as keeping up to date with the rest of the UK, no matter how big or small your salon is. The press exposure generated from these awards is great both locally and nationally.
Most salons these days have a website, they also have a facebook and twitter page too. Drip feeding your twitter followers with snippets of the behind the scenes shots from your shoot, building up to revealing a fully finished photograph is a great way to keep your followers interested and interacting with you.
As part of our photography package, we now include extra images specifically designed with this social media marketing in mind.
As part of our photography package, we now include extra images specifically designed with this social media marketing in mind.
Salons become a hive of activity getting their moods boards ready, gathering Pinterest ideas, casting models and finalising the details for a photo shoot to show off their creative team skills. There are many industry awards throughout the year, one of the most popular one is the L'Oreal Colour Trophy, established in 1956. This is one of the longest running hair awards in the UK. Salons can compete in both ladies and gents categories, as well as a young colourist awards and the recent afro catwalk addition. You can imagine the fun and the buzz in the salon creating looks to compete in these prestigious awards. We have produced photographic entries for many salons and have had great success across various categories.
The Wella Trendvision awards are also a very popular choice for many salons. These awards generate themed categories and gather inspiration from around the globe. The 2013 themes are Fusion, Decibel, Echo & Allegra. The idea behind the categories this year was inspired by sound - The Sound of Colour. This is an extract taken from Wella:
"This year, TrendVision 2013 brings together the richness of the audio and visual worlds, igniting a wave of energy to inspire the artist in you, as you interpret the latest seasonal trends in-salon."
The images produced as entries to these awards are also a great update to your salon website. Not only does it show that your salon is on trend, but hopefully an award winning salon too. This gives salons an edge over its competitors in this very saturated industry.
There are many other prestigious annual awards too, including the British Hairdressing awards, Goldwell Colour Zoom, Matrix Destination and many more.
